Senior Analyst, Digital Brand Advocate

Lowe's is hiring for Senior Analyst, Digital Brand Advocate

Company Overview:

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions weekly in the United States. With over 1,700 stores and approximately 300,000 associates, Lowe’s is headquartered in Mooresville, North Carolina, and is committed to serving communities through safe housing, skilled trade development, disaster relief, and more.

Role and Responsibilities:

The Sr Analyst – Digital Brand Advocate plays a critical role in enhancing the customer experience for strategic brands on Lowes.com. This position partners with online merchants and suppliers to drive digital performance through optimization of online content, assortment, promotions, and fulfillment strategies. The Sr Analyst will be responsible for data analysis, stakeholder communication, issue resolution, and strategic planning that supports brand and company growth.

• Analyze KPIs to identify digital performance opportunities and improve online customer experience.
• Leverage customer feedback (CSAT, reviews, Q&A) to enhance brand performance and user satisfaction.
• Serve as the primary liaison between suppliers and internal teams for brand performance and digital presence.
• Develop and lead strategic presentations with suppliers and merchants to drive alignment and execution.
• Provide reporting and insight across digital content, product info, assortment, and competitive gaps.
• Implement strategies to boost conversion and basket size using data-driven cross-sell and upsell tactics.
• Create and manage project plans to align supplier and merchandising teams on initiatives.
• Perform competitive analysis to drive SKU and pricing optimization.
• Optimize search and browse experience using funnel knowledge and site technology expertise.
• Collaborate with content teams to prioritize and enhance premium brand content for maximum impact.
• Mentor and support development of junior analysts on the team.

Required Skills and Experience:

• Bachelor's Degree in business, marketing, finance, statistics, or a related field.
• 4–5 years of experience in e-commerce, digital marketing, retail merchandising, or vendor management.
• Proficiency with digital merchandising platforms, analytics, and retail marketing systems.
• Experience supporting and differentiating major consumer brands in the digital space.
• Knowledge of multi-channel retail operations and fulfillment models.

Preferred Qualifications:

• Master’s Degree in a related field (business, marketing, finance, or statistics).

Compensation:

Pay Range: $72,400.00 – $120,900.00 annually

Starting rate of pay may vary based on factors such as location, experience, education, and role level.

Compensation and Benefits:

• 401(k) with up to 4.25% match
• Employee Stock Purchase Plan (15% discount)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Lowe’s Associate Discount

About Lowe’s:

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other status protected under law.